Instagram & Facebook Video Marketing: Your Ultimate Creative Guide

From sharing status to pictures, Facebook and Instagram have evolved so much that it has become a boon for advertisers. Using both platforms, we can create lucrative video ads to promote our brand, product, or service.

Also, no one watches a full ad if it is not attractive. So, our goal should be to make the first 4-5 seconds as enjoyable as possible. That way, our audience is inclined to liking, share, comment, or click on the video.

Usually, we state the CTA or call-to-action right at the end of the video. Although it appears as a conclusion of the video, what if we can’t keep our audience engaged till the end? Therefore, we should state the call-to-action multiple times in a video. Market research supports this argument, with early call-to-action producing higher CTR than the end. 

We need to remember that video ads should convert into dollars. And to do this, we need to impress the audience to go ahead with the product.

Nonetheless, keeping the tone simple yet informative and engaging is the key to success. That way, the audience shows more interest in the product.

Instagram & Facebook accept different video dimensions. It can be a square or a rectangle. But we need to research what device our audience is using more. It will make our task more manageable.

However, even if the audience uses diverse platforms, we can still make videos in a 1:1 (square) and 16:9 (rectangle) ratio. While creating the ad campaign, we must ensure the correct dimension is uploaded for each place (stories, feed, reel, etc.)

We can create various types of ads on Instagram and Facebook. Here are the details:

Facebook ad templates are a great way to start creating engaging videos. There are various templates that we can use. We just need to alter the images and add footage, and it’s done. Using authentic footage at the start can grab users’ attention quickly.

File Type: MP4, MOV, or GIF 

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 

Resolution: At least 1080 x 1080 pixels

Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Tips:

The dimensions of videos should have equal length and width that work well on both mobile and desktop.

File Type: MP4, MOV, or GIF 

Ratio: 9:16 

Resolution: At least 1080 x 1080 pixels 

Video Duration: 1 second to 2 minutes 

Maximum File Size: 4GB

 

Tips: 

We can use branding materials (logos, tagline) with engaging music.

Like Instagram reels, we can use Facebook to grab the audience’s attention. We have 60 seconds to tell our story. So, our aim should be to convince the audience to proceed with the product within the specified time.

File Type: MP4, MOV

Recommended Ratio: 9:16 

Resolution: At least 500 x 800 pixels

Maximum File Size: 4GB

Min Video Duration: 4 seconds

Max Video Duration: 15 seconds

Tips:

We must try to grab our audience’s attention within the first 4-5 seconds.

 

Here, we get a longer time compared to reels and stories to sell products. So, we must ensure that we are correctly signing the time and increasing brand awareness. Aim for eye-catching content that stays with the audience.

File Type: MP4, MOV, or GIF 

Ratio: 4:5 

Resolution: At least 1080 x 1080 pixels 

Video Duration: 1 second to 60 minutes

Maximum File Size: 250MB

 

Tips:

We can place the video in vertical, horizontal, or landscape format.

 

File Type: MP4, MOV, or GIF 

Ratio: 9:16 

Resolution: At least 1080 x 1080 pixels

Video Duration: 1 second to 60 minutes

Maximum File Size: 250MB

Tips:

We must use engaging sound as almost all the users watch Instagram content with their audio. 

We can use a quality Instagram reel maker for creating professional branding videos. Just because the reels play in a loop, we need to make the videos as enjoyable as possible to keep the audience in them.

File Type: MP4, MOV

Ratio: 9:16

Resolution: At least 500 x 888 pixels

Video Duration: 0 seconds to 90 seconds

Maximum File Size: 4GB

Tips:

We can choose from various call-to-action buttons like, Swipe Up, Book Now, Call Now, Apply Now, Contact Us, and Download.

So, here we have it—a comprehensive guide for Instagram & Facebook video marketing. We have mentioned all the parameters for creating a video ad. Video ads can produce a high CTR if used correctly. So, we must abide by the basic rules and be creative.

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